![]() ![]() Pepsi’s digital ad campaign on FB stressed on the importance of social distancing. The trendy campaign with sports personalities has grabbed masses of eyeballs with its heroic marketing act.Ĭovid-19 lockdown in India was sudden, creating a shift in the way brands connected with their consumers. The story of resilience and strength ruled the social media platforms for abundant likes and views. The leading beverage brand roped Mariyappan Thangavelu (High jump), Sakina Khatun (Powerlifting), Suyash Yadav (Swimming), Navdeep (Javelin throw), Sumit Antil (Javelin throw), and Avani Lekhara (Shooting) for the emotional campaign launch. Thums up| #PalatDe campaign for Olympics |OgilvyĬoca-Cola’s homegrown brand Thumbs Up’s digital marketing campaign on India’s entry on the 100th year of the Olympics, salutes, celebrates and motivates the sportspersons with the message ‘Toofan Wahi jo sab palat de’. ![]() The ad gained a massive view and likes across social media with nearly 4 million on YouTube alone.Ĩ. Togetherness and trust were represented pleasantly, grabbing the attention of couples to purchase diamond rings. The 90-second video brings heart-warming feelings amongst couples about engagement and its bonding. ![]() The campaign has got nearly 4 million views so far. Engagement is an initial step towards a lifelong commitment called marriage, and the ad portrays the special relationship between the couples. Tanishq released this campaign for extraordinary engagement rings. The ad campaign has got over 2.2 million views on Youtube so far.ħ. But her large-heartedness and compassion is revealed when she notices some underprivileged people take shelter outside her high-end restaurant to save themselves from torrential rains. The ad film showcases a high-end restaurateur, who sternly refuses to hire an employee’s brother for lack of skills. The hyperlocal ad campaign goes on to celebrate the ‘kadak’ (strong) spirit of Mumbai whose residents are perceived to be thorough professionals and at times detached or indifferent but are known to be equally kind and humane, showcasing a true ‘Mumbaikar Spirit’. ![]() Tata tea’s ‘Desh ki Chai’ ad campaign has been giving one or other socially relevant message for decades. Tata Tea Premium | Kadak Insaniyat of Mumbai| Mullen Lintas The setting and production values were outstanding and the product integration wonderful,” says Lloyd Mathias.Ħ. The bold ad depicting the journey of a trans woman with the full support of her family was path-breaking and arresting. “It was a watershed moment in the history of jewellery ads. The video ad has got nearly one million views on Youtube. The ad portrays the journey of a man’s transition to woman – with jewellery playing an integral role in taking the narrative forward. Delhi-based creative agency Animal’s latest ad for 96-year-old brand Bhima Jewellery, titled 'Pure As Love', features the story of a transgender person. The ad traces the journey of a transgender woman through jewellery. The campaign has got 28 million views on Youtube.ĥ. “The ad was a great call for support without being preachy”, feels Lloyd Mathias, Business Strategist and Marketing Expert who was former Marketing Head of HP Asia Motorola India and PepsiCo. While celebrating a large-hearted young woman employer in testing times, the film by Taproot Dentsu highlighted how we can reach out to the many unorganised sector workers who had lost their livelihoods. The shattering of the Indian economy during the lockdown was best captured in this story from Facebook, as was the message of hope. This year, Dove once again questioned these ‘norms’ and underlined its ‘Real Beauty’ stance with this campaign by Ogilvy, a powerful adaptation of its global stance for the Indian market.Ĥ. Dove has been challenging these norms through its series of campaigns with a strong social message-physical appearance doesn’t matter. A post shared by VR BEATZ ad, conceptualised by creative agency Leo Burnett and promoted by media agency Madison Media Omega, has crossed 18 million views in two months on Instagram.įrom body shaming to skin colour biases, there’s a lot that happens in the Indian matrimony space and is unabashedly accepted as the norm. ![]()
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